OUR STORY

Joy Casualwear is a mother-and-daughter company based in Boise, Idaho. With a background in fashion and a love of staying active outdoors, we hand-pick every piece ourselves for comfort, fit, and style. The island of Kauai inspired our vision, and our philodendron leaf logo is a nod to our love of nature.

We value looking stylish and being comfortable and we wanted to spread that joyful feeling to every woman. We created this company so we could provide clothing that is fashionable, affordable, and high quality. Our vision is to provide women with amazing casual wear for their everyday lives.

CHOOSE JOY!

jeri + sofia