Welcome to Joy Casualwear! We're a mother and daughter company that specializes in women's wear with a background in fashion. The Island of Kauai has been an inspiration in our vision. Our love of outdoor activities and exercise plays a significant role in our selection of fabrics, comfort, and style. We chose the philodendron leaf as our logo because it symbolizes our love of nature. 

We value looking stylish and being comfortable and we wanted to spread that joyful feeling to every woman. We created this company so we could provide clothing that is fashionable, affordable, and high quality. Our vision is to provide women with amazing casual wear for their everyday lives. 


jeri + sofia